We design contemporary makeup and skincare to compliment you, your life, your choices. #youmakebeauty
We believe there are no beauty rules. That each individual is driven by an artistic approach to their own personal reality. That it’s beautiful to be inspired by your imagination. To be outspoken, intelligent, confident and un-self-conscious.
Our beauty products are designed for personal experimentation with rich formulas and rare palettes in an unconventional range of colors, finishes and textures. The line is professionally formulated by our in-house labs and is extremely user-friendly, with transformative, multi-functional staples that can be applied as layers to give as much or as little impact as you feel like. Whether your look is the perfect no-makeup-makeup, a clean, modern minimal or a more pigmented finish is entirely up to you. We just want to help get you there.
10% of all our sales are donated to the We See Beauty Foundation, supporting women-led, worker-owned co-operative businesses across the Americas.
We make beauty products. You make beauty.
4 S Main St., Suite 2
Pittsford, NY 14534