We came for the breakthrough beauty brands; we stayed for the authentic connections.


The Indie Queens was born out of a love of connection.  Our passion is to connect the three pillars of our business: a network of breakthrough brands, trail blazing retailers and our remarkable field team members. All of our collective success becomes greater when we recognize the value that each pillar brings.  We lean on one another and work together to bring an unmatched level of hustle, compassion and expertise to the industry. We build brands by treating them like they are our own. We support retailers knowing how important they are to their communities. We remind our field team that they bring more value than they will ever know. 

If you really want to learn “About Us,” your best bet would be to take a look at our brands, retailers and field team, as they are a direct reflection of our ethos and the bright spirits we choose to surround ourselves with.  We have connected with all of them for a reason.

The Beauty Industry is massive and includes so many people.  We want to make it our work’s purpose to find all of the gems and bring them together. 

After all, we are Royal!  

The Indie Queen team members: Chelsea Henderson, Lyndsey Macmillan, Sarah Baker


We take our business seriously but enjoy a good laugh in the middle of the work day. Have a smile getting to know us and playing our game, two truths and a lie.


As a busy mom of two, my life doesn’t slow down for much but I always break for peonies!

With a sweet tooth to kill, Reese’s Peanut Butter Cups are my go to snack of the day.

I earned my street cred in Miami at “The U.”


I jump in the lake every winter for the Special Olympics.

I live for the water. If you can’t find me, I’m on my boat, paddle board or out for a swim.

I’m the caffeine Queen of the group!


Don’t let the furry pink coat fool you, I am the most competitive Indie Queen.

I was captain of the color guard in high school.

My two kids always go to school with matching clothes and their hair brushed.

4 S Main St., Suite 2
Pittsford, NY 14534

#theindiequeens  #theindiequeensbeauty