We came for the
breakthrough beauty brands;We stayed for the authentic


The Indie Queens are the connection between the leading Independent retailers in the US and the most sought after brands in the industry.

royal treatment

We have combined years of Indie retail experience with new technology that allows us to be efficient, transparent and provide the highest level of service in the channel. We are relentless in our pursuit for the full expression of our brands within our retail partners.

We love our brands.

Our brands are hand picked, tested and loved. They are backed by innovative founders that believe in the power of Indies.

...and they love us!

"It’s been a pleasure working with the Indie Queens team. They have great relationships with their accounts across sales and education, take pride in each of their brands and are able to be both in the details and yet very strategic. Chelsea, Lyndsey and team are the go to for independent accounts!"

"Indie Queens is your go to partner when growing your brand's distribution strategy. They hold invaluable relationships with buyers across the US that translate into making educated decisions that save both time and money. Whether you need to streamline bandwidth and move your business to them or your just starting out and need help breaking through the noise, the Indie Queens is your solution."

"Chelsea, Lyndsey and the team at the Indie Queens are true professionals who deeply understand luxury brands and the rules around how to build a distribution network. I am very impressed with the caliber of their team, their retailer network, and I really enjoy working with them."

For Retailers

Interested in our brands?

For Brands

Ready to take the next step?